Creating brands that feel honest and last.
Freelance brand designer in Ghent. Startups, restaurants and founders.
Arnaud Boone — Unpeel Design — Ghent, BE
Trusted by startups, hotels, artists and creative founders across Belgium
The Designer
Designing brands with care from the inside out.
Based in Ghent, I've worked with over 10 brands — from startups to hotels — helping them uncover their story and express it through honest, strategic design. Before I design anything, I unpeel the idea behind your brand.
10+
Brands built
4
Disciplines
Ghent
Based
Selected Works
A few things I'm proud of.
Tuinen Arnaud
Tuinen Arnaud
Craftsmanship in every garden
Melabody
Melabody
Thoughtful care for melanin-rich skin
Smashed
Smashed
A playful take on modern street food
Shared Ground
Shared Ground
Walk and connect
Tuillerien
Tuillerien
Timeless boutique luxury
Aaron Blommaert
Aaron Blommaert
Unfiltered by nature
What I Do
Four disciplines.
One coherent vision.
- Logo Design
- Brand Strategy
- Brand Guidelines
- Rebranding Services
- Web Design
- App Design
- Responsive Design Solutions
- Motion Graphics
- Animation
- UGC Generated Content
- TV Campaigns
- Social Media Campaigns
What Clients Say
Honest words from real projects.
"We wouden iets moderns en betrouwbaar — Arnaud heeft dat precies geleverd. De nieuwe identiteit voelt volledig als wij. Clean, professioneel en consistent op elk vlak."
"Arnaud understood the vision from day one. The brand system he built — the palette, the packaging, the whole feeling — communicates exactly what Melabody stands for. Thoughtful work."
"We needed something bold and playful without losing credibility. Arnaud nailed it. The identity is fun, strong, and works across everything — print, digital, in-store."
"From the first strategy call to the final delivery, the process was clear and collaborative. The result is an identity that actually tells our story — not just a logo."
"Tijdloos was de briefing. Arnaud heeft iets afgeleverd dat verheven, doordacht en gebouwd om te blijven aanvoelt. Exact de juiste toon voor een luxe boetiek."
"Samenwerken met Arnaud voelde moeiteloos van begin tot einde. Hij begrijpt creatieve mensen. De identiteit die hij voor me heeft gebouwd is eerlijk, een beetje onverwacht, en volledig juist."
Packages
Find the right fit.
Every project is different. These packages are a starting point — not a ceiling.
Seed
For founders who need a strong logo to get started.
- Logo design (2 variants)
- Colour palette & typography
- All file formats
- Mini brand card
Studio
For founders who want to build a fully considered brand.
- Discovery session + brand strategy
- Moodboard + visual direction
- Full logo system
- Brand guidelines (15–20p)
- Social media kit (3 templates)
Full Brand
For brands that want everything in order — from A to Z.
- Everything in Studio
- Extended brand workshop
- Professional presentation
- Motion asset + web design
- Packaging design
Not sure which package fits? Send me a message — I'd love to help you figure it out.
FAQ
Your questions, answered.
Everything you need to know before we start.
How long does a branding project take?
Most brand identity projects run between 2 and 4 weeks from kick-off to final delivery. A focused logo and guidelines package can be completed in 2 weeks. A full brand system including motion design and web design takes 4 to 6 weeks. Every project starts with a clear timeline so you always know where we are.
What does a brand identity project cost?
Brand identity projects vary in scope and investment. At Unpeel, projects start from around €1.000 for a focused logo and brand foundation. A full brand system — including strategy, guidelines, motion and web — typically sits between €1.000 and €3.000+. Every project receives a clear, itemised quote upfront. No hidden costs, no surprises.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the full visual and verbal system around it — typography, colour, tone of voice, imagery style and usage guidelines. The logo is one piece; the identity is what makes your brand recognisable and consistent everywhere it appears.
When does a startup need professional branding?
Earlier than most founders think. A strong identity from the start sets the tone for everything — your website, your pitch deck, your packaging, your social presence. Getting it right early means you build on a solid foundation instead of retrofitting credibility later. That said, a focused logo package can be a smart starting point if budget is tight.
What do I receive at the end of a brand identity project?
All brand files in every format you need (AI, PDF, PNG, SVG), a brand guidelines document, and support for applying the identity to print, web, social and packaging.
What types of clients do you work with?
Unpeel works with startups, restaurants and hospitality businesses, product-based brands, hotels, artists and creative founders — both new brands and rebrands. The common thread is founders and businesses who want design that is honest, strategic and built to last. If you are building something from scratch or feel your current identity no longer reflects where you are going, we are probably a good fit.
Do you work with clients outside Ghent or Belgium?
Yes. I work remotely with clients across Europe. Everything happens over video call and shared tools — location is never a barrier.
What makes a strong brand identity?
Clarity, consistency and character. A strong identity knows what it stands for, looks the same everywhere, and has a distinct personality that people recognise and remember. It starts with strategy — understanding your purpose, your audience and your positioning — and ends with a visual system that expresses all of that without explanation.
Get in Touch
design.arnaudboone@gmail.comHave a project in mind? Fill in the form below — I'll get back to you within 24 hours.
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